new iPhone feature, new butt of joke(转载)

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on its way to launch new iPhone, Apple sure is forgetting the cardinal rule of language-based technology: If you build it, your audience is going to make lewd jokes with it. And Apple's new app made it all too easy for people to turn it into a joke, considering what Siri sounds like in Japanese.
　　
　　To the Japanese, the name Siri sounds almost identical to 尻, pronounced shiri. Shiri is a colloquialism for -- in the politest possible sense -- buttocks.
　　
　　Shortly after Siri was announced, Google Japan searches for Apple's new voice-recognition software had the search engine asking users if they actually were looking for "shiri," and it isn't difficult to imagine what the image search returned on those queries.